Press Release: The Grim Reality of Cyber Bulling – Safer Internet Day

John Caldwell Victoria’s Australian of the Year 2014
 The 11th Safer Internet Day will be celebrated worldwide on Tuesday 11 February 2014. The theme for the day is: "Let's create a better internet together".
With 99 per cent of young Australians using the internet Mr. Caldwell urges parents to take a serious look at the possibility that their children may be exposed to inappropriate material or that they could be the target of cyber bullying.
The grim reality is that a reported 40 per cent of kids have received a sexually explicit message in the past 12 months, one in 10 Australian teenagers experience cyber bullying and 77 per cent of parents report being concerned about their child’s use of social networks.
  Here are John’s top tips for parents to help keep their child safe online:
  • Embrace the technology. Talk about the positives associated with the internet as much as you can.
  • Establish rules about online use (e.g. always use the Internet in a family space) and monitor compliance with those rules
  • Be mindful of your child’s behaviour when they are online. Look for tell tale signs such as minimising screens quickly or becoming agitated.
  • Avoid using devices as an incentive – the last thing you want to do is threaten that you will take away their social medium.
  • This encourages kids to be secretive and closes the lines of communication.
  • Familiarise yourself with how to report inappropriate content on social media sites
  For further information about bullying visit The Alannah and Madeline Foundation’s online Bullying Advice Centre at The website provides advice to parents and young people on how to best respond to bullying and where to seek further advice.    John Caldwell is a leading advocate against bullying and 2014 Australian of the Year in Victoria. who has over come his own bullying demons. If you would like to contact John for an interview or article please contact Shahna Vallily on 03 9666 1591 m: 0416 740 221    Safer Internet Day

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