Stand Up For Our Kids – The Alannah & Madeline Foundation’s latest campaign



The Alannah and Madeline Foundation has partnered with John Caldwell and the AFL to stand up for our kids.

At a special event held yesterday the message was simple: The number of school children bullied every fortnight in Australia could fill the MCG. The unimaginable number is sadly true. Almost one million Australian children have lived with violence in their home. We all have a responsibility to keep our kids safe. 

From the 29 June to 5 July The Alannah and Madeline foundation are urging all Australians to stand up for our kids and take a pledge to keep our children safe from violence.

With a vision that every child will live in a safe and supportive environment, John and the foundation are calling on all Australian’s to show their commitment.
As the Foundation's Community Partner since 2012, Richmond Football Club has chosen to dedicate the Richmond vs Brisbane Lions (round 16) AFL Match at the MCG on Saturday, 5th July, to The Alannah and Madeline Foundation. The Charity Match Day will raise awareness and funds for the Foundation through the Stand Up for Our Kids campaign.

How you can help:

  • Donate online or by texting 0459 400 400
  • Spread the message by using the hashtag #StandUpforOurKids on Facebook and Twitter
  • Attend the Richmond vs Brisbane Lions (round 16) AFL Match at the MCG on Saturday 5 July. Students from participating eSmart and Better Buddies schools can register for free tickets by clicking here.

Where to go for help:

If you have experienced, or are at risk of domestic violence or sexual assault, you can receive help by calling 1800 RESPECT - 1800 737 732. If you are in immediate danger please call the police on 000. Children impacted by violence can call the Kids Helpline on 1800 551 800. For information on how to report child abuse and neglect, please click here.

For more information: 

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