The votes are in and the country’s leading retail employers have been announced. In a world where job seekers want the whole package – culture, work/life balance, career progression opportunities and incentives with a salary to match – it’s hard to create a ‘one size fits all’ employment brand. Retailworld Resourcing introduced the Retail Employer of the Year Award to recognize the retail brands getting it right on all levels. Now in its second year, fierce competition in the votes-based award saw substantial growth in nominations and campaigning retailers for 2012. Repco was the winner in the large category. Comments from voters had common themes around the fantastic culture and many observed that the brand “really cares about its employees” and that the business “has a proven record of employee retention.” TS 14+ took out the medium category, with huge support from employees and happy customers who commented that it’s “like a big family… they’re always so warm and friendly.” One voter summed it up by saying, “TS14+ are totally committed to providing ongoing training to support and develop all of their staff. They live and breathe the most amazing philosophy of professionalism, play, being there and making their day!” Perth based retailer Gone Bazzar look out the small category aimed to recognising retailers with less than 100 full time equivalent staff. John Caldwell, CEO of Retailworld, comments that “for most, the perception is that employment branding is the same as the consumer brand and that couldn’t be further from the truth. “A strong employment brand looks firstly at what you stand for as an employer, what the benefits are of working for you and most importantly how you live up to those promises.” “This award is a chance for retailer’s teams to let them know that they appreciate the employer’s efforts.” As a constant campaigner of retail as the career of choice, Retailworld are thrilled to see the amazing work that retailers are doing to attract and retain talent within their business. Nothing beats word of mouth, and winning this award is a credit to the brands that are putting in the hard yards.