John Caldwell joined The Alannah and Madeline Foundation as an official Ambassador in March 2014 to take a stand against bullying and cyberbullying, and help protect children from violence. John was raised in caravan parks, experienced family violence as a child and was severely bullied at school. “As a child, I was exposed to violence in the home and bullying at school on a daily basis. I know first-hand the negative effects it can have on children,” John said. Leaving school at 15 years of age with no qualifications, John was determined to make something of himself. He progressed from a pizza maker to taking on a number of more senior roles, including Training Manager and State Operations Manager. By 21 years of age, John owned two fast food franchises and became globally recognised as a ‘Top Franchisee.’ John’s experience, drive and entrepreneurialism led him to set up Retailworld, RWR Executive and Hospoworld in Australia. He now has 16 offices across the RWR Group in New Zealand, Australia and the United Kingdom. Along with the day-to-day running of his business, John also sits on a number of advisory boards, including Brodie’s Law, in partnership with The Alannah and Madeline Foundation. In more recent times John has explored his childhood passion for drama and creativity through TV and film production, and is a regular commentator in the media. “I feel truly humbled to be a voice for The Alannah and Madeline Foundation, advocating for everyone in the community to take a stand against bullying. I still recall when I first heard about Port Arthur and to now be aligned with an organisation born from this tragedy that helps to protect other children is an absolute honour. A life free from violence is every child's right and I am so proud to support such a worthy cause," John said.